Eventssion is a Ukrainian mobile ticketing startup helping organizers publish events and users discover and buy tickets.

impact

Most users installed the app to buy a specific ticket from an ad or a shared link, then never returned. About 65% didn’t open the app after their first session, and those who did spent an average of 22 seconds browsing before leaving. Our goal was to increase Day-7 retention from 17% to above 22% and drive more purchases beyond the initial ticket.

I helped form the initial hypotheses, designed and tested multiple onboarding versions, and ran short user interviews. I created user flows, prototypes, and final UI for both iterations, while collaborating closely with the PM, engineers, and the lead product designer throughout the process. Our small team included around 11 people in total. Designers, PM, and both Android and iOS developers.

After adding an interest-based step to onboarding, users started discovering events that actually matched their taste. Within two months, they were coming back more often and buying again.